Joseph graduated from the Lebanese American University, LAU (2007) and then continued to advanced studies at the Academie Libanaise des Beaux-Arts, ALBA (2012) finishing with an MFA in Advertising and Art Direction. During his tenure at Leo Burnett Beirut, Joseph snatched awards at the most prestigious advertising festivals (Cannes lions, Clios, Golden drum, Dubai Lynx, Adfest, Cristal).
In 2015 he ranked 26th most awarded Art Director in the world in the Big Won Report.
His journey so far included FP7 Cairo, Leo Burnett Beirut, and currently Leo Burnett Jeddah.
Joseph exhibits a profound understanding of the Arabic culture, strengthened by his curiosity, his observations and love of photography and interest in the arts of cultures around him.
He worked on various multinational FMCG brands such as Coca-Cola, McDonald’s, Cadbury, Bel group, Savola’s Afia, Basamh’s Goody, Rabea tea, P&G's Tide and Bonux, and several other major brands and national actions, like Exotica, Sakker el Dekkene, Kinan real estate, Dubai Bank and more.
Born and raised literally by the mediterranean sea, deep inside he is a fish.